Trademark: any word, name, symbol, device used by a person to identify and distinguish the goods of that person, including a unique product from those manufactured or sold by others and to indicate the source of the goods, even if that source is unknown.
Service Mark: a mark used to identify a service rather than a product. A Service Mark differs from a Trademark in that the mark is used for the advertising of services rather than on the packaging or delivery of the service.
Duration of Mark: the duration of a Trademark or Service Mark is 5 years from the date of registration. Renewal forms are mailed to applicants within 120 days of the expiration date.
A business name is not generally eligible for registration as a Mark, except when the name is used for advertising or placed on goods. We recommend you consult an attorney to determine if that is the best course of action.